|Installation m²:||1,000 m²|
1. League in Floor Design
In the new offices of FC St. Pauli in the Millerntor stadium, work is taking place on Interface carpet tiles, based on a sporting design. September 2008 – FC St. Pauli, Millerntor – old football stadiums have their own very special atmosphere, but that doesn’t make any money. Technically outdated and permanently in need of renovation, the Millerntor stadium in Hamburg was also far from fulfilling the requirements of a modern football arena. Now the legendary iconic site has been updated to today’s standards. By 2014, the stadium will have gone through four construction stages to become the new flagship of FC St. Pauli. By then it will have been equipped with all the necessary technical facilities needed for a stadium in the first and second divisions of the Bundesliga. As well as building business seats and boxes, there is a plan to expand the capacity. After completing all the planned alterations it should be able to accommodate almost 30,000 spectators.
The rebuilding of the south stand was completed in time for the 2008/2009 season. As well as the wished-for VIP boxes and dressing room section, the FC St. Pauli offices are also housed here. And because football is at the centre of everything here, the designer and building owner came up with a suitable look for the floor jointly with carpet tile specialists Interface. Hamburg company FDT K. Horeis GmbH executed a flooring design on around 1,000 m² using Interface carpet tiles, which focused on the theme of football in a truly sensational way.
FC St. Pauli is more than just a football club. It is pure Hamburg neighbourhood culture. For decades the Millerntor has been the club’s figurehead and part of the neighbourhood’s emotions. And the new stadium needs to play this role, too. With its red brick facade, the concrete structure creates a visual link between the port and the warehouse district. At the same time the architecture reminds you of a castle like the Hammaburg, which also decorates the club’s logo and can be seen in Hamburg’s coat of arms. The stadium is firmly located in the district of St. Pauli, which has the same name as the club. It is near Germany’s most famous mile, the Reeperbahn, with its legendary Tivoli theatre, and the new building wants to carry some of this atmosphere forward into the present day. Therefore it is selfevident that the interior design concept should be determined by the environment’s sporting as well as legendary atmosphere.
“The specification was to provide the club with an eye-catching brand presence”
Football transposed into art The new office premises were to be given a distinctive look to reflect the uniqueness of the club within Germany. It sums up the club, which is seen as informal, approachable and democratic. The fans are young, anarchic, with skull and crossbones sweaters and flags. The specification was to provide the club with an eye-catching brand presence which it could use to present itself in an authentic and unparalleled way. The result was a location with an identity. Where the club’s philosophy could be felt in the atmosphere by visitors, sponsors and players.
And the floor played an important part in this. Around 1,000 m² in size, it underlines the sporting ambience and shows an example of what can be done creatively using Interface carpet tiles. There are various football-related themes, depending on the room. For example, the creative team came up with a “playing field” for the press lounge, which is eye-catching and dominates the floor. They made a “grass pitch” using green velour carpet tiles, in which a white shag pile marks out the penalty area and touch lines. The design in the corridors is also modelled on the stadium surroundings. Here reddish-brown hair-pile tiles, which are meant to symbolise the bare goal mouth, break up the green “grass pitch” with its white touchlines. The floor in the two conference rooms also has an appropriate focus. Broken up into sections, its red colour reminds you of a tartan track. An important aspect in the design of the conference room floors was to create a pleasantly calm atmosphere and good acoustics, which would be a suitable setting for board meetings as well as meetings with players or possible sponsors. This worked perfectly using the two soft velour quality products in warm red and light beige tones.
“People consciously notice the floor and talk to us about its design.”Thomas Wegmann, Head of Marketing & Communications, FC St. Pauli
The floor kicks off the conversation A decidedly positive effect of the overall floor design is that it often acts as a good conversation starter. Thomas Wegmann, Head of Marketing and Communications at FC St. Pauli confirms this: “People consciously notice the floor and talk to us about its design. And straight away you’re onto the topic it’s all about – football.” Only in the reception area behind the counter did they decide on a classic look, using a product with a printed pattern, on the grounds of functionality. The FC St. Pauli offices are a successful example of how to create an individual floor design cost effectively using Interface carpet tiles. Piece by piece to make the perfect picture – the Hamburg project is a prime example of this. Carpet tiles enable creative floor designs like this to be implemented with much lower wastage and use of material compared with broadloom carpeting. Also making it the perfect solution in terms of economy and sustainability. Because it is precisely manufactured and laid, a “seamless” overall look can be achieved – i.e. without any visible joins. In addition, Interface carpet tiles stay firmly on the floor, due to their special underside construction, and keep their position even under constant stress from high frequency traffic and office chair casters, because its ability to keep its shape is a big plus for all products from this manufacturer. As a result there is no shrinkage or cupping with Interface carpet tiles. When you lay them you just need to fix them loosely. This means they are able to adapt to almost any change and allow access to the underfloor at any time. In addition it is no problem to exchange individual units in the event of extreme soiling or extensive damage.